The Scandi Girl is the new French Girl

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Yes we have all, myself included looked up to French women for style inspo. The effortless, feminine look, accented with a red lip seems to never go out of style. However nowadays it’s the Scandinavian girl that is taking over the fashion world. So what is it that makes the Scandinavian style so chic? I’ve found that Scandinavian girls are quite different from French girls, in that they are a little more extra when it comes to their style. Scandinavian girls seem to master combining a little more masculine pieces with feminine as well as love their statement coats (fur, leather, puffer you name it). They also love adding vintage designer pieces and dainty jewelry. They are not the ones to shy away from color, combining colorful pantsuits and neon fur coats. While the way they dress is a little more extra than what the average person is used to, these ladies make it seem impossibly effortless. I’ve found that the way they dress is almost inspired by art and architecture, combing their outfits in a way that compliments their surroundings. They care for comfort and sustainability, which is deeply reflective of the Scandinavian culture.

What I think makes them even more special is their care for their hair and skin. You will never find a Scandi girl with frizzy hair and dehydrated skin. Honestly, what is it that makes their hair so luscious and shiny? It’s probably the genetics to be honest. They do however have some amazing skincare and haircare brands that are definitely worth checking out!

If you want to be inspired by Scandi girls as well, here are some of my favs to follow on Instagram:

1.Matilda Djerf

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This girl is honestly as sweet as her style. She effortlessly combines vintage and modern, in a quite simple but unique fashion. While you can visit her instagram for style inspo, it’s also a great place for self-inspiration like body positivity and mindfulness. So I would definitely recommend!

2.Marie Jedig

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Marie does color like no other. The way she combines unexpected silhouettes and features a feminine style with a modern edge is truly refreshing. Honestly her whole instagram is like a magazine mood board. So much color!

3.Maria Kragmann 

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I go to Maria’s instagram when I need some winter style inspo. Honestly her coat collection is envy inducing! It’s so hard to look cute in winter, I don’t know how she does it. Thanks to her, I discovered so many great Scandinavian brands. Did I mention she has an amazing clothing and jewelry brand of her own!

4.Hanna Stefansson 

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Hanna’s instagram is unreal. The locations where she takes her OOTD’s are so unexpected and editorial-like. When I mentioned that Scandi girls are not afraid of color, Hanna is a perfect example since the way that she does a head to toe color is seriously  unmatched. Her style is like nothing I’ve seen before and basically straight out of a Vogue editorial.

5.Thora Valdimars 

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Her style is as cool as her name. Thora has an effortlessly chic style with a touch of glam. Her footwear collection is definitely one I’d like to own. Not to mention she layers her outfits like a pro! I don’t know how, but she manages  to combine pieces that shouldn’t go together and makes her look so striking and unique. She is definitely the girl that you will find in every street style photos during fashion week.





Disclaimer: All images belong to their owner, for educational purposes only

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